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From “fan” to “like” — on Facebook, anyway.

April 19, 2010

I have to start changing my terminology whenever asking folks to “become a fan” of our Facebook business page. Now I have to ask them to “like our page.” Will this change in terminology be more confusing or less? At first blush, I don’t like this change, but give me some time to process it and maybe I will. Our Facebook page: — so please “Like” it if you haven’t already. My posts duplicate themselves there, but I think it’s only specific tags– those about our artwork. This blog covers more than just our art.

From Facebook’s help files:

Liking” a Page
Why did “Become a Fan” change to “Like”?
To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.
What does it mean to “Like” a Page?
When you click “Like” on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.
Can I still “Like” a News Feed story about my friends Liking Pages?
No. When you see a Feed story about a friend Liking a Page, there will be no feedback links below that story. However, if you hover over the Page name, you will see a small preview of the Page and the number of other people who have also Liked that Page. You can then Like that Page to add it to your profile, or you can click through to the Page itself.
Is there a difference between “Liking” an item a friend posts and “Liking” a Page?
Yes. Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.

On the other hand, when you click “Like” on a piece of content that a friend posts, you are simply letting your friend know that you like it without leaving a comment.

One Comment leave one →
  1. July 3, 2010 1:09 am

    Apparently, more people prefer “become a fan” to “like” according to this Mashable Face-off:

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