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One Item a Day— a New Marketing Strategy

August 9, 2009

Following in the ideas behind woot.com* and other one sale a day sites, I’m going to advertise one item a day, using twitter to schedule 3 or 4 tweets a day. Why? We’re all busy folks. We might be curious and click on one link, but if we see a whole page of links, we often won’t bother because of the time involved. Note I say “we”— I do this, too. So rather than send you to a page where you have a lot of choices, I’m going to pick one product/design a day.

Here’s a preview of my tweet for tomorrow:

“To Reach Out” Greeting Card, illustration by #Bettigee. Purple Swirl Arts shop on Cafepress. http://www.cafepress.com/purpleswirlarts.187423976 #deaf #DeVIA

A note: just because I’m scheduling these tweets ahead of time doesn’t mean I’m a robot. Just a real person with real products that people like, and trying to reach out and let people know while still having a life, both online and off.

—Nancy C.
@purpleswirl

*Woot.com is an online store and community that focuses on selling cool stuff cheap. … We sell one item per day until it is sold out or until 11:59pm central time when it is replaced.

Not following me on twitter yet? Follow me here: https://twitter.com/purpleswirl

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One Comment leave one →
  1. April 25, 2010 11:13 pm

    This was a lot of work for very little return. So I haven’t been doing it lately. Plus, I’ve a love/hate attitude towards marketing which I think people pick up on. A topic for a new blog, perhaps.

    — Nancy C.

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